Channel Enablement and Growth

We create and implement channel strategies that make channels more in sync with your sales objectives

Channel Enablement and Growth 2018-07-18T17:33:48+00:00

Channel Enablement Activities and Strategization

Your channel partners, as well as, your internal sales teams need to use the right tactics if you are to drive sales growth. But for that to happen, they must be equipped with the right knowledge and sales collaterals needed to convey product messaging perfectly. Very often, the difference between a successful vendor/distributor and an unsuccessful one is how the channel sales people are able to communicate the features and benefits of a product and/or services sold by their company. KY2SC are your channel enablement partners that make sure the sales messaging of your in-house sales team and your channel sales partners is absolutely spot-on.

One of the biggest barriers to channel sales is disjointed messaging. We help you create a common sales toolkit for your partners to ensure you are able to communicate your business’s value proposition effectively, in order to accelerate sales growth. This toolkit can include messaging collaterals like EDMs, ad copy, webinars, case studies and a whole lot more. This enablement ensures a unified sales messaging across different geographies.
Many organizations turn a blind eye to channel partner training because of challenges like scheduling, geographical barriers, monitoring and access to right training materials. KY2SC helps conduct such training exercises so that your channel partners clearly understand the features and benefits of the products and/or services they are selling for you. We take responsibility for not only their training but also ensuring they are implementing the learning from the training modules. We can also provide training to your existing sales teams to make sure they are using the right activities to sell your products and/or services.
We not only help you identify new market for growth but also help you identify the right channel partners who will help you penetrate new markets. We work with both existing and new partners to work out strategies that will help you grow market share in both current and new geographies. Each market needs a custom sales focus which takes into consideration the language, culture, economic policies and country specific challenges. We are well aware of all these and therefore can implement a channel sales strategy that is created as per the needs of a particular geographic market.

We Drive Channels Sales Growth by

Enabling Your Partners with the Right Information.

We help Vendors & Distributors
Make the Most of Their Channel Business.

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